Learn about real-time customer context
Plain-English explainers on the ideas behind real-time customer context: what they are, how they work, and when to use them.
Browse by topic
Generative UI
How apps assemble the interface at request time, and why live state makes it work.
Real-time customer data
Coming soonEvent data, streaming versus batch, and what makes an attribute current.
Feature stores
Online and offline features, training and serving skew, and where a warehouse stops.
In-session personalization
Coming soonActing on what a visitor is doing now, not on last night's segment.
Customer profiles and identity
Building a profile from behavior, and stitching anonymous visits to a known user.
Intent and propensity
Coming soonReading buying intent from behavior, and how it differs from a propensity score.
Recommendations
Coming soonHow recommendation engines work, and why real-time context changes what they surface.
AI agents and memory
Giving an agent the context and memory to act on what a customer just did.
Real-time decisioning
Coming soonTriggers, rules and models that choose the next action the moment it matters.
Start with the free tier
These are the ideas. Signals is where you put them to work: add the SDK, define one attribute, and see an attribute updating against your own traffic in the first session. The free tier runs on the real engine: no card, no sales call.