Context for AI agents

Give your agent perception of the customer.

Signals turns what this customer has been doing into something a model can read, as JSON for a tool call or a short narrative for the prompt, in 6ms.

  • 6ms p50 serve, in-region
  • 2 shapes, JSON or narrative
  • Free tier, no card

The agent below is reading your session. It will speak up to five times on its own, then wait for you.

Signals returns this

connecting

Waiting for the first read of your session.

t+seventevent_context
waiting for your first event…
The same JSON your agent receives, by API request or through the MCP server.

Your agent uses it

The agent is reading your session. It will speak first, on its own.

Why it starts from nothing

The model is good. It cannot see what happened three minutes ago.

Before

A profile written overnight

The agent opens with the conversation and a record from last night. Everything the customer did in the last ten minutes is missing from it.

last_seen = yesterday
With Signals

Recent activity, shaped for a model

The same events your application already sends become a compact context, structured for a tool call or written out for a system prompt.

minutes_on_checkout = 4
Result

The first reply already knows

The agent answers the question the customer actually has, rather than asking them to describe what your own product just watched them do.

one call, before the reply
Why perception

What a customer-facing agent can do once it can see the session.

None of this works from a profile computed overnight. By the time the batch lands, the conversation is over.

Stop asking what already happened

Three failed searches, four minutes on the checkout page, a basket that has not moved: the agent opens holding all of it, so the first three questions never get asked.

handle time · first contact resolution

Escalate on behavior, not on sentiment

A rule over live attributes hands the conversation to a human the moment the pattern says it is going badly, rather than after the customer says so.

escalation rate · satisfaction score

Answer from what they were looking at

A shopping agent that knows which two jackets were compared and which size guide was opened can answer the real question instead of a generic one.

assisted conversion · basket value

Smaller prompts, fewer tokens

A short context computed from the stream beats stuffing raw history into the prompt, which costs tokens on every turn and still misses the moment.

tokens per conversation
How it works

The same events, shaped so a model can use them.

Nothing extra to instrument. Agentic context is the activity you already collect, rendered as JSON for a tool call or as a narrative for a system prompt.

  1. 01Collect. Add a Snowplow SDK to your application and behavioral events start flowing in.
  2. 02Shape. Choose what the agent should know about, and whether it arrives as JSON or as a narrative.
  3. 03Read. What the customer just did is in the context <1s later, and the agent asks for it in 6ms p50, from your framework, the REST API or the MCP server.
Signals → your app6ms p50
minutes_on_current_page4
failed_searches_session3
items_compared2
basket_value184.00
recent_activitylast 30 events
Trigger escalate_to_humandelivered to your agent
Questions

Before you sign up

Do I need an event stream already?

No. Collection is part of Signals. Add a Snowplow SDK to your web, mobile or server application and events start flowing in, validated against your schemas on the way. If you already run Snowplow, Signals reads the pipeline you have.

Which agent frameworks does this work with?

Any of them. Ask through the Python or Node.js SDK, the REST API, or the MCP server, as one tool call. Signals supplies what the customer has been doing; your model decides what to do with it.

Is this a vector store?

No, and it holds neither your documents nor your conversation history. What it remembers is behavior: it computes what the customer has been doing from their own events and hands that over as context, alongside whatever you already use for recall.

Where does it run?

Managed SaaS, or a private deployment in your own AWS or GCP account. Identical architecture either way, so what you evaluate is what you run. On a private deployment the activity Signals computes stays in your own cloud; what your agent then sends to a model is your call either way.

What does the free tier include?

The full product against your own traffic, up to 5 million events a month, with no card and no sales call. You should see an attribute updating against your own traffic in the first session.

Hand your own agent the last five minutes today.

Add the SDK, define one attribute, then ask for a customer's context from the agent you already run. The panel at the top of this page is the same thing, reading you.

The real engine · no card · no sales call
Or hand it to your coding agent
npx plugins add snowplow/skills
Then: Let's add Snowplow Signals to this agent. Understand the app first, then fetch the customer's recent activity as narrative and put it in the system prompt before the first reply.
Signals, about you
connecting...