---
title: "Real-time personalization, ML and agent solutions | Snowplow Signals"
description: "What teams build on Snowplow Signals: in-session personalization, real-time features for ML and customer-aware agents, in media, retail and travel."
source: https://signals.snowplow.io/solutions
---

Solutions

# What teams build when the product can see the session. 

Signals computes what each customer is doing right now and serves it to your systems; deciding what to do with it stays in your stack. Start from the project you are stuck on, or from the industry you work in.

[Start free](https://signals.snowplow.io/start) [Talk to an engineer](https://signals.snowplow.io/start?intent=engineer) 

The real engine · no card · no sales call

Use cases

## The projects that usually stall on real-time data. 

[01 In-session personalizationRank against what this customer is doing in this visit, while they are still on the page.](https://signals.snowplow.io/use-cases/in-session-personalization) [02 Act on live behavior the moment it happensA rule that fires the moment a customer does something, or stops doing it.](https://signals.snowplow.io/use-cases/act-in-the-moment) [03 Behavioral memory for AI agentsThe agent remembers what the customer did this session, beside what they said.](https://signals.snowplow.io/use-cases/customer-aware-agents) [04 Real-time features for MLOne definition builds the training set and serves live. Production matches training.](https://signals.snowplow.io/use-cases/model-features) [05 State for System One modelsA typed decision is only as good as the state you send it.](https://signals.snowplow.io/use-cases/system-one-models) 

Industries

## See what teams in your industry can do with it.

[Industry Media and publishingKeep readers on the site and turn more of them into subscribers.](https://signals.snowplow.io/solutions/media) [Industry Retail and e-commerceCut cart abandonment, failed searches and over-discounting during the visit.](https://signals.snowplow.io/solutions/retail) [Industry TravelTurn more searches into bookings while the traveler is still comparing.](https://signals.snowplow.io/solutions/travel) [Industry GamingChange the offer, the difficulty and the nudge while the player is still in the session.](https://signals.snowplow.io/solutions/gaming) [Industry B2B softwareShow the next step, reach the account and save the seat while the user is in the product.](https://signals.snowplow.io/solutions/b2b-software) [Industry Health and fitnessTime the offer and the nudge to what the user did in the app today.](https://signals.snowplow.io/solutions/health-fitness) 

## Start with one attribute. 

Define it, read it in your own product, and see it change as you browse. The free tier runs on the real engine: no card, no sales call.

[Start free](https://signals.snowplow.io/start) [Talk to an engineer](https://signals.snowplow.io/start?intent=engineer) 

Evaluating? [Signals vs a feature store →](https://signals.snowplow.io/evaluate/feature-stores)